heavy.luxury

For game studios investing in custom-built fonts.

Everyone thinks that fonts are a finishing touch.
We know differently.

Everyone else uses what’s available.
We create what should exist.

Reasons to have a custom font

Think of a font like a voice.

How can you own the world you are building if you cannot speak in its voice? The fonts you use are vital part of creating the world you are inviting your players into. When the goal is immersion, no detail is too small.

Stock Assets are obvious

You wouldn’t use stock sprites. So why would you use a stock font?

The font I am using is not localised for [this language]

Existing fonts can be modified*

I don’t understand font licensing

You don’t have to. Our licences are simple and powerful.

None of the fonts I have found are optimised for gaming

There’s nothing worse than a blurry “pixel font”.

There’s nothing out there that is exactly what I want

That’s because we haven’t made it for you yet… ︎

Reasons not to have a custom font

I don’t need a custom font. There are lots of free options out there

There are indeed many free options out there. But ask yourself are they specifically licensed for games? Are they made to your exact specifications? Probably not.